Past 7 days: Panama Papers remained the most popular search in ICT


During the last seven days the term “Panama Papers” remained the most popular search in Islamabad Capital Territory (ICT) of Pakistan, followed by Punjab province and Khyber-Pakhtunkhwa on search engine giant Google.

The search volume index of Google shows that interest over time vis-à-vis the term was highest on the day Supreme Court of Pakistan gave its verdict in the case i.e., April 20, 2017.

The least interest vis-à-vis the search was witnessed from Balochistan. Interestingly among cities the most searches were recorded from Faisalabad (Punjab) followed by Peshawar (Khyber-Pakhtunkhwa) and federal capital, Islamabad. (Click on Subregion to know search index from cities.

The search for a particular term on Google Trends tool shows popularity of the term over time in ‘nearly real time’. According to Google, it normalizes and presents the data about a particular trend on a scale from 0-100.

The data about the term “Panama Papers” was presented on 100 on that scale on April 20, 2017 at 2:00pm when the apex court gave its verdict.

The possible reasons behind the popularity of this term could be interest of people in these regions/areas. Nonetheless, issues related to internet penetration couldn’t be ruled out either which means areas/ regions where people have easy and more access to internet might have influenced this search.