Panama Papers: Google Trends shows Imran Khan and PTI top on search scale


By Khalid Khattak

The search volume index of the search engine giant Google shows some interesting patterns vis-à-vis search of the term “Panama Papers” from within Pakistan during the last week.

The search for a particular term on Google Trends tool shows popularity of the term over time in ‘nearly real time’. According to Google, it normalizes and presents the data about a particular trend on a scale from 0-100. It does not represent absolute search volume numbers of a particular trend.

A decline in search for the term “Panama Papers” is quite visible with the trend on scale at 100 on April 04, 2016 when the news was broke to below 20 on April 10, 2016.


A comparison of the term “Panama Papers” with political parties of Pakistan, on an average basis, shows Pakistan Tehreek-e-Insaf (PTI) is on top followed by Muttahida Qaumi Movement, Pakistan Peoples Party (PPP) and Jamaat-e-Islami (JI).

Similarly a comparison of the term with prominent political leaders shows some interesting patterns. Imran Khan, the PTI chief, is on top on the scale, on an average, followed by PPP Chairman Bilawal Bhutto Zardari, MQM chief Altaf Hussain and JI Ameer Siraj ul Haq.

Imran Khan was 100 on the scale on April 10, 2016 as he addressed the nation on the issue on Sunday.